“We’ve always known this is a product for college students and young professionals, and the best way to reach them is foodservice,” Sunniva CEO Jimmy DeCicco told FoodNavigator-USA
To be clear, Asarasi isn’t maple water (sap) and doesn’t claim to be. “Our mission is to redefine sources of pure water from renewable and sustainable resources,” a spokesperson said.
Coconut water has a new competitor. Maple water, a beverage consisting of the raw sap from sugar maple trees, has made its Canadian market debut in Quebec and British Columbia, according to an organization of maple sugar producers.